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Our Story

Redefine digital was founded when we realised that there was a missing knowledge gap that can be provided by practicing advertising experts and marketing practitioners. We combine our experience in macro market understand and hands on micro application and operational understanding of technology and advertising practices.

Meet The Team

Dr Daniel Knapp is an advertising analyst and marketing entrepreneur with more than 15 years of international experience. He is Chief Economist at IAB Europe. Daniel’s core expertise spans the entire domain of digital advertising from a strategic perspective regarding trends and M&A, to operational experience in supporting brands and publishers on ad fraud analytics, programmatic optimization and data-driven insights. 


Previously, Daniel was associated expert on media and AI at the European Commission for Vice President Ansip’s Cabinet. Earlier, he spent 11 years at IHS Markit, latterly as Executive Director for Advertising Research. 


Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.

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